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BUS 315

The statistics behind every return

What did a stock earn, what might it earn, how much does it swing, and does it move with other stocks and the market? The tools the rest of the course leans on, one step at a time.

Part 1 · Returns and expected value · Step 1 of 12

What did the stock earn? The holding-period return

0%5%10%return (%)+6%Price change$50 → $53+3%Dividend$1.50 in cash9%Holding-period returnthe two added
You buy one share for $50. A year later it trades at a new price, P1, and it has paid you a cash dividend, D1. The holding-period return (HPR) adds both parts of what you earned, the price change and the dividend, and divides by what you paid, P0.
Try it: Drop the year-end price below $50, then raise the dividend. The price fell, yet the HPR can still be positive.
Price one year later, P1$53
Dividend received, D1$1.50
HPR
9.00%
Capital gain yield
6.00%
Dividend yield
3.00%
Capital gain yield plus dividend yield is the HPR. Both are measured against the $50 you paid, so they simply add.
R = (P1 − P0 + D1) ÷ P0 = ($53 − $50 + $1.50) ÷ $50 = 9.00%
Price change plus dividend, over what you paid.
6.00% capital gain yield + 3.00% dividend yield = 9.00%
The same return, split into its two parts.
Check yourself
You buy a share at $40. A year later it trades at $38, and it paid a $3 dividend. Your HPR is…

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